As the internet and social media have clouded the distinction between traditional journalism and campaign blogging, so it has blurred the line between objective fact and partial opinion or even “alternative facts”, aka untruths. Propaganda is now near-instantaneous, fitting events perfectly with its viral rates of propagation, and ignoring national frontiers, rippling outwards, filling the popular space as never before. The world finally caught on to the disinformation campaign, where truth and lies become indistinguishable.

In Ukraine the Russian official media’s response to the Maidan Revolution and to the Russian invasion was so severe and presented such a distorted view of the reality, that a unit was set up almost immediately at Kyiv Mohyla Acadcemy to counter it, when the Journalism School established . The program has become a model for such counter-fake news programs throughout the world.

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